Lawyers Against the Rules
The conference “Legal Firm Marketing 2.0 – Restart. Breaking the rules!” was held on 20 September in CulinaryOn studio in Novinsky retail and business center with the support of the Russian Branding Companies Association. Denis Shlesberg, the executive creative director of Artonica, took part in the conference.
One of conference sections was dealing with branding and creativity issues. Representatives of the Russian Branding Companies Association – Maya Arutyunyan (Brandson), Dmitry Akhmedov (Volga Volga) and Andrey Kozhanov (Branding Higher School) – joined Denis to share their opinions about contemporary problems connected with legal brand development.
Denis Shlesberg made a presentation “Professional service company brand. Impact produced by the new economic environment and the brand upon each other”. Denis started his talk with considerations about changes which took place since David Meister’s book “Managing the Professional Service Firm” was first published 23 years ago. According to Denis, this book is fundamental for marketing in the consulting industry. Then Denis made an express analysis of approaches to brand development on the legal companies market in Moscow. In conclusion, Denis showed several practical examples of brand communication development on B2B markets which are problematic in terms of brand promotion.