Artonica

Vnesheconom­bank

Annual Report of 2012

similar projects

Annual Report of 2012

Background


In a sense, 2012 became Vnesheconombank’s anniversary. It has been five years since the time Vnesheconombank was transformed into the Bank of Development. Throughout these years, the bank has been efficiently operating as a key institution of development of the Russian economy. The main purpose of the project was to reveal this aspect of Vnesheconombank activities in report design.


 

Solution


What is important for each financial institution is growth and successful development evidenced, first of all, by formal indicators, such as balance sheet total, amount of credit and investment portfolios, and many more. Still, matter-of-fact figures are a veil that cover actual essence of work — construction resulting in new plants, factories, roads, power stations and ports. The visual solution we developed allowed to readily illustrate relation between positive dynamics of the Bank's financial indicators and real industrial development of the country. Five image-building spreads present different indicators with original inforgraphics taken as the tool complemented with photographs of certain investment projects of the bank. Graphics and photo images are selected in the manner allowing to reach ultimate composition integrity: circle diagrams are airplane turbines, while bar chart is a series of chimney shafts.

 

Outcome


Efficient work of the financial institution has been shown in both definite and image-bearing manner. We have convincingly presented growth dynamics observed for five years of operations of the Bank of Development that, during these years, has become a financial center and catalyst of development of the most important sectors of Russian economy.

The team: Project executive and art director – Dmitry Chernogaev, copywriter – Gennadiy Fadeev, designer – Roman Vlasov, make-up and pre-press – Vladimir Demkin, manager – Ekaterina Komissarova.

 

09.2013