Annual Report of 2011
In the beginning of 2012, Artonica won the tender to develop the creative concept of electronic annual report of Promsvyazbank. The terms of reference included two key mandatory requirements: to use photos of key personalities of the Bank in report design and to develop a comprehensive infographic system to present a wide range of numeric and graphic information.
In order to enhance effect of “commitment” of every top manager of the Bank, the report is designed in sketchbook style. Image-building spreads show hand-written main tasks set by the Bank in the beginning of the year, while internal sections highlight significant noteworthy fragments. One of key personalities of the Bank presents every chapter of the annual report. Photos are made in candid shot manner. Managers are presented in their customary working environment, as if photos were inadvertently made at the moment when they caught break just for a second. Inforgraphics is performed in mixed media painting technique: vector graphics is the basis of graphs and tables, while color was filled in manually.
While implementing the project, we have not only performed the set tasks, but also managed to present main characteristics and values of Promsvyazbank through visual and stylistic methods.
The team: Anna Filatova, creative director; Ekaterina Dubeykovskaya, art director; Marina Pavlova, designer; Zhanna Shoibekova, calligraphy; Joris van Velsen, photographer; Zhanna Shoibekova, Ekaterina Komissarova, managers.